Reflect critically on the following statement: progressive, innovative enterprises do not react or respond to trends, they

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Reflect critically on the following statement: ‘progressive, innovative enterprises do not react or respond to trends, they establish them. So environmental scanning is of limited strategic value to such enterprises.’

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Essentials of Strategic Management

ISBN: 978-1260092271

1st edition

Authors: Martyn R Pitt, Dimitrios Koufopoulos

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Question Posted: Feb 25, 2016 06:49 AM

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Reflect critically on the following statement: progressive, innovative enterprises do not react or respond to trends, they

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It is true that innovative enterprises such as Apple Computer and Dyson work hard to create new prod...View the full answer

Essentials of Strategic Management

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