Regal Marina, one of the U.S.’s 10 largest power-boat manufacturers, achieves its mission––providing luxury performance boats to customers worldwide––using the strategy of differentiation. It differentiates its products through constant innovation, unique features, and high quality. Increasing sales at the Orlando, Florida, family-owned firm suggest that the strategy is working.

Discussion Questions
1. State Regal Marine’s mission in your own words.
2. Identify the strengths, weaknesses, opportunities, and threats that are relevant to the strategy of Regal Marine.
3. How would you define Regal’s strategy?
4. How would each of the 10 operations management decisions apply to operations decision making at Regal Marine?