Required Tasks: 1. Compute a sample proportion for the responses for the two coupon options under consideration.

Question:

Required Tasks:
1. Compute a sample proportion for the responses for the two options under consideration.
2. Develop a 95% confidence interval for the difference between the proportions of responses between the two options.
3. Use the confidence interval developed in (2) to draw a conclusion regarding whether or not there is any statistical evidence that there is a difference in response rate between the two options.
4. Determine whether or not there is a difference between the two options in terms of revenue generated.
5. Identify any other issues or factors that should be considered in deciding which option to use.
6. Develop a short report summarizing your analysis and conclusions.
Alex Hamilton founded Hamilton Marketing Services in 1999 after leaving a major marketing consulting firm in Chicago. Hamilton Marketing Services focuses on small- to medium-sized retail firms and has been quite successful in providing a wide range of marketing and advertising services. Coupon
A coupon or coupon payment is the annual interest rate paid on a bond, expressed as a percentage of the face value and paid from issue date until maturity. Coupons are usually referred to in terms of the coupon rate (the sum of coupons paid in a...