Research has indicated that the number of exposures to reach optimal frequency to a commercial is three. However, this research was conducted decades ago, and many marketers believe that this number may be too low. Discuss the concept of optimal frequency and some of the Factors that support or refute this number.
Answer to relevant QuestionsOne of the more popular metrics now being used in nontraditional media (Internet, social media, etc.) is engagement. This term has also been used in evaluating traditional media. Explain what is meant by engagement. Is this ...What does it mean for a company when they discover that their product has a High BDI but low CDI? What about a low CDI and Low BDI?Discuss the major developments that are impacting the television industry and TV’s role as a major advertising medium. How might these factors impact he way marketers use television as part of their IMC programs?What is a commercial rating and how does this measure differ from a program rating? Discuss why advertisers and media planners prefer commercial ratings rather than program ratings.What are some of the advantages online newspapers have for advertisers? Find the online media kit of a newspaper and analyze how the publisher is promoting the digital edition to prospective advertisers.
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