Research has shown that an organization's inability to return to normal business activities after a major disruption

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Research has shown that an organization's inability to return to normal business activities after a major disruption is a key predictor of business survival. Comment

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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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Question Posted: Jul 26, 2013 06:20 AM

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Research has shown that an organization's inability to return to normal business activities after a major disruption

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Advertising and Integrated Brand Promotion

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