Research studies have indicated that cause marketing can actually lead to an increased intention to purchase a

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Research studies have indicated that cause marketing can actually lead to an increased intention to purchase a brand. Explain why this is the case and provide examples that you feel may pertain.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:44 AM

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Research studies have indicated that cause marketing can actually lead to an increased intention to purchase a

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Cause marketing can be a winwin situation for the supporter and the recipient ...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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