Researcher often are particularly interested in the subset of a market that contributes most to sales (for

Question:

Researcher often are particularly interested in the subset of a market that contributes most to sales (for example, heavy beer drinkers or large-volume retailers). What type of sampling might be best to use with such a subset? Why?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For book-img-for-question

Business research methods

ISBN: 978-1439080672

8th Edition

Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff

See More Books

Question Posted: Oct 02, 2012 07:47 AM

See More Questions

Mr. Wallace is particularly interested in the effects of a steepening yield curve. Which of the following is most accurate for a steepening curve? a. The price of short-term Treasuries increases...
In 2015, some beer drinkers filed a lawsuit against Anheuser-Busch, the brewer of Beck's beer. The beer drinkers claimed that Beck's was marketed as an authentic German beer but was actually brewed...
A market researcher is not interested in refusals or subjects below 22 years of age or over 59. Find the probability that the selected person refused to answer or is below 22 or is older than 59. Age...
It can be seen that in rolling a strip, the rolls will begin to slip if the back tension, b is too high. Derive an analytical expression for the magnitude of the back tension in order to make the...
Consider the graphs in parts (d) and (e) of Fig. 11.84. Is it possible to remove one vertex from each of these graphs so that each of the resulting subgraphs has a Hamilton cycle? a b d e a b d e km...
It is stated that (i) balanced three-phase circuits can be solved in per unit on a per-phase basis after converting $\Delta$-load impedances to equivalent $Y$ impedances. (ii) Base values can be...
Name some sources of industrial vibration.
Jupiter Investments acquired $40,000 Carlisle Corp., 9% bonds at par value on September 1, 2012. The bonds pay interest on September 1 and March 1. On March 1, 2013, Jupiter sold $40,000 par value...
With regards to the AstraZeneca Canada Inc. v. Apotex Inc. case of 2017 details of which are given in the article attached with this folder to report (Introduction, Main Body, Conclusion, and APA...
Draw an ERD for the following situation. (State any assumptions you believe you have to make in order to develop a complete diagram.) Also, draw a data model for this situation using the tool you...
What are the benefits of stratified sampling?
Outline the step-by-step procedure you would use to select the following: a. A simple random sample of 150 students at your university b. A quota sample of 50 light users and 50 heavy users of beer...
Draw the mirror images of glucose and fructose. Are glucose and fructose chiral? Do you expect them to be optically active?
What will it take to shift most of those conversations from focusing on the product time face to the customer time face?
In the same way many companies conduct period-to- period analyses (e.g., same-store sales comparisons), do you conduct cohort-to- cohort analyses as routinely and regularly?
Can you connect the decomposition analysis to marketing (and other) activities to explain why these differences are occurring, and whether they are short-term blips or long-term trends?
As you start to isolate the best (top decile) customers, do you have any sense of how they differ from your other customers (beyond their greater purchasing and profitability)?
We have only focused on time-based cohorts. But do you examine other kinds of cohorts, grouping customers on other acquisition characteristics such as channel, product(s), or campaign associated with...
Find the LT of $x(t)=e^{2|t|}$ and ROC.
Create a data model for one of the processes in the end-of-chapter Exercises for Chapter 4. Explain how you would balance the data model and process model.
How does the reality of late adulthood differ from the stereotypes about that period?
A researcher dismisses a regression result because the model R2 was under 0.70. Do you think this was necessarily wise? Explain.
Return to the simple example of regression results for the toy company presented in the chapter. Since the data come equally from Europe and Canada, does this represent a potential source of...
What are some basic business research journals? Find some published research reports in these journals. How do they meet the standards set forth in this chapter?
Q5 Financial maths Initial investment: E 25,000 Year 1 return: 8,000 Year 2 return: E 15,000 Year 3 return: E Year 4 return: E 10,000 5,000 (i) Enter appropriate formulae in the shaded cells in the...
The production manager of Rordan Corporation has submitted the following quarterly production forecast for the upcoming fiscal year: Units to be produced 1st Quarter 10,000 2nd Quarter 7,500 3rd...
Annswer the following questions: [10 marks] A. Define two of the main advantages of explicit architecture. B. Compare between (1) Model-View-Controller (MVC), (1) Layered architecture pattern. The...

Researcher often are particularly interested in the subset of a market that contributes most to sales (for

Question:

Step by Step Answer:

First the researcher must recognize there are some considerations concer...View the full answer

Business research methods

Students also viewed these Business Communication questions