Respond to the questions in Consumer Insight 17-1. In question The consumer faces the problems of what

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Respond to the questions in Consumer Insight 17-1.
In question
The consumer faces the problems of what to buy and where to buy it. How do these two types of decisions differ?
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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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