Retail interest is defined by marketers as the level of interest a consumer has in a given
Question:
a. Is the overall model statistically useful for predicting y? Test using α = .05.
b. Conduct a test for interaction at α = .05.
c. Use the β estimates to sketch the estimated relationship between repatronage intentions (y) and satisfaction (x1) when retailer interest is x2 = 1 (a low value).
d. Repeat part c when retailer interest is x2 = 7 (a high value).
e. Sketch the two lines, parts c and d, on the same graph to illustrate the nature of the interaction.
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Related Book For
Statistics For Business And Economics
ISBN: 9780321826237
12th Edition
Authors: James T. McClave, P. George Benson, Terry T Sincich
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