Review the black box model of buyer behavior. Which buyer characteristics that affect buyer behavior influence you
Question:
Review the "black box" model of buyer behavior. Which buyer characteristics that affect buyer behavior influence you most when selecting a restaurant? Are those the same characteristics that would influence you when making a smart phone purchase? Explain.
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Figure 51 shows the stimulusresponse model of buyer behavior in which marketing and other stimuli en...View the full answer
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Related Book For 
Principles of Marketing
ISBN: 978-0133084047
15th global edition
Authors: Philip T. Kotler, Gary Armstrong
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