Question: Review the BMW Mini case in the GLOBAL APPLICATION The
Review the BMW Mini case in the GLOBAL APPLICATION “The BMW Mini.” Do you believe that BMW has built a robust niche or segment strategy, or is the car a fashion item with limited lasting appeal to car buyers, like other “retro” attempts?
Answer to relevant QuestionsExplore several of the following web sites: www.adquest.com www.autosite.com www.sidewalk.com www.monster.com www.realtor.com How does the information available from these sites affect our traditional concept of market ...The real test of a segment formation scheme occurs after it has been tried and the results evaluated. Are there ways to evaluate alternative segmenting schemes without actually trying them? Critically evaluate the “Net Promoter” concept of customer satisfaction used by the General Electric Co. What role does customer experience information play in GE’s CRM? What are the important issues in CRM implementation? Discuss how an organization’s marketing information skills and resources contribute to its distinctive capabilities.
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