Question: Review the Dell case at the beginning of the chapter
Review the Dell case at the beginning of the chapter and then discuss the competitive advantages that Barnes & Noble would have over a small bookshop. What advantages does a small bookshop have?
Answer to relevant QuestionsFind an example of vertical integration within your city. Are there any particular advantages to this vertical integration? If so, what are they? If there are no such advantages, how do you explain the integration? Discuss the promotion a new grocery products producer would need in order to develop appropriate channels and move products through those channels. Would the nature of this job change for a new producer of dresses? How about ...Discuss the Place objectives and distribution arrangements that are appropriate for the following products (indicate any special assumptions you have to make to obtain an answer): a. A postal scale for products weighing up ...Discuss some of the ways that air transportation can change other aspects of a Place system. Give an example of why it is important for different firms in the supply chain to coordinate logistics activities.
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