Review the discussion of cultural differences in international business. Which cultural differences do you think Disney had

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Review the discussion of cultural differences in international business. Which cultural differences do you think Disney had to consider when planning its product strategies for Disneyland Paris? Originally the company offered a standardized product but was later forced to customize many of the park’s operations. What might have been some of the cultural challenges Disney experienced under a standardized product strategy?

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Business in Action

ISBN: 978-0133773996

7th edition

Authors: Courtland Bovee, John Thill

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