Review the GLOBAL APPLICATION concerning China’s geographical income distributions. Discuss how this information could be useful to a company planning to enter the Chinese market with water purification treatment units for use in residences.
Answer to relevant QuestionsVisit the website of Project 2000 (www2000.ogsm.Vanderbilt.edu), founded at the Owen Graduate School of Vanderbilt University to determine if the Web provides useful information for market and competitor analysis. Describe ...Discuss how a small company (less than $1 million in sales) should analyze its competition. For the brand you selected in Question 5, indicate the kinds of information needed for a complete product–market analysis. Also suggest sources for obtaining each type of information. Competing in the single European market raises some interesting market segment questions. Discuss the segmentation issues regarding this multiple-country market. What are some of the advantages of using mass customization technology to satisfy the needs of buyers?
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