Review the mathematics of the CPM and CPRP calculations, and explain how these two indicators can be

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Review the mathematics of the CPM and CPRP calculations, and explain how these two indicators can be used to assess the efficiency and effectiveness of a media schedule.

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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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Question Posted: Apr 19, 2016 11:44 AM

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Review the mathematics of the CPM and CPRP calculations, and explain how these two indicators can be

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Cost per thousand CPM is the dollar cost of reaching 1000 ...View the full answer

Advertising and Integrated Brand Promotion

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