Review the section on change drivers and select any two within the set that you want to focus on. Pick an organization of your choice and answer the following questions:
a. In what ways do each of the change drivers impact the firm’s ability to successfully do marketing?
b. How is the firm responding to the change drivers in the way it approaches its business? What should it be doing that it is not doing at present?
c. What role do you believe the marketing manager has in proactively preparing for these and future change drivers?

  • CreatedAugust 22, 2015
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