Review the STRATEGY APPLICATION describing retail ventures being started by manufacturers. Consider what motivates such ventures. Are there other examples that you can identify? Develop a list of the market and customer factors that may cause manufacturers to add direct channels.
Answer to relevant QuestionsOne of the GLOBAL APPLICATIONS describes certain local market conditions in India, particularly rural India. What adaptations should international marketers review when planning channel strategy in emerging markets and how ...Discuss some of the important strategic issues facing a drug manufacturer in deciding whether to distribute veterinary prescriptions and over-the-counter products through veterinarians or distributors. Identify and discuss some of the factors that should increase the trend toward collaborative relationships in vertical marketing systems. Study the information available from Starbucks’ website (www.Starbucks.com). Discuss how the website enhances the firm’s ability to obtain premium prices. Discuss why it is important to consider pricing from a strategic rather than a tactical perspective.
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