Review the technological developments that have had the greatest impact on the advertising business. What new technologies

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Review the technological developments that have had the greatest impact on the advertising business. What new technologies are emerging that promise more profound changes for advertisers in the next decade?

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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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Question Posted: Apr 19, 2016 11:39 AM

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Review the technological developments that have had the greatest impact on the advertising business. What new technologies

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Many technological developments have had a major impact on advertising practice but to date none has ...View the full answer

Advertising and Integrated Brand Promotion

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