Reviewing the marketing department team concluded that a segment of Ashland households might be interested in a discounted trial subscription to the AMS 3- For- All cable/ phone/ Internet service.

1. No discount for the 3-For- All cable/ phone/ Internet service. Subscribers would pay $ 24.99 per week for the 3- For- All cable/ phone/ Internet service during the 90- day trial period.

2. Moderate discount for the 3- For- All cable/ phone/ Internet service. Subscribers would pay $ 19.99 per week for the 3- For- All cable/ phone/ Internet service during the 90- day trial period.

3. Substantial discount for the 3- For- All cable/ phone/ Internet service. Subscribers would pay $ 14.99 per week for the 3- For- All cable/ phone/ Internet service during the 90- day trial period.

4. Discount restaurant card. Subscribers would be given a special card providing a discount of 15% at selected restaurants in Ashland during the trial period. Table in Figure 10 summarizes the results.

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TABLE in Figure 10 Number of Subscribers Who Continue Subscriptions After Trial Period with Four Discount Plans Continue Discount Plans subscriptions after trial period No Moderate Substantial Restaurant Total Discount Discount Discount Card Yes 24 30 38 51 143 No 76 70 62 49 257 Total 100 100 100 100 400 Figure 10