Revisit the INTERNET APPLICATION The Growth in Internet Information Resources for Market Sensing. What are the major

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Revisit the INTERNET APPLICATION “The Growth in Internet Information Resources for Market Sensing”. What are the major advantages of the Web in developing marketing information resources, but what are the potential disadvantages? How do these two lists balance against each other?
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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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