Question: ROCKAUTO COM is a leading online auto parts store that prides
ROCKAUTO.COM is a leading online auto parts store that prides itself for offering a huge selection of auto parts, everyday low prices, fast shipping, and an easy-to-use Web site. Some ROCKAUTO.COM advertisements have even claimed that this online auto parts store is “head and shoulders” above any brick and mortar auto parts store. The company’s slogan, “All The Parts Your Car Will Ever Need,” suggests that customers have all the choice they could possibly want from ROCKAUTO.COM and that they need look no further than this online auto parts store to satisfy all their needs. Do you agree with ROCKAUTO.COM’s claim? Might customers seeking auto parts need other channel options? Explain.
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