ROCKAUTO.COM is a leading online auto parts store that prides itself for offering a huge selection of auto parts, everyday low prices, fast shipping, and an easy-to-use Web site. Some ROCKAUTO.COM advertisements have even claimed that this online auto parts store is “head and shoulders” above any brick and mortar auto parts store. The company’s slogan, “All The Parts Your Car Will Ever Need,” suggests that customers have all the choice they could possibly want from ROCKAUTO.COM and that they need look no further than this online auto parts store to satisfy all their needs. Do you agree with ROCKAUTO.COM’s claim? Might customers seeking auto parts need other channel options? Explain.
Answer to relevant QuestionsThe TV reporter for a network news show is walking through a cornfield with a downtrodden-looking farmer in Iowa. As they continue through the field, the farmer comments: “My family and I have worked real hard over the ...Explain the classification scheme of the channel participants shown in Figure 2.1. Contrary to some predictions, wholesalers have not died out. What has happened to wholesalers in recent years? Web fulfillment companies may start a new trend in online retailing. These firms allow conventional retailers to operate their online divisions without the expense and hassle of developing and running their own e-commerce ...In dealing with the effects of environment on channel strategy, the channel manager has a lot more to think about. Discuss this statement.
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