Rogers and Hornsby are two companies that compete in the same market with the same product, a brand of steak sauce. The companies are the same size and sell to the same grocery retailers. Both products are sold by the retailers at the same price. During 2004, Rogers sold 500,000 bottles of its sauce at a profit of 10 cents per bottle. Hornsby sold 425,000 bottles at a profit of 15 cents a bottle. Which company was more effective? Which was more efficient? Which company was more profitable?