Rogers Communications Inc. is one of Canada€™s largest communications companies, particularly in the field of wireless communications and cable television, with additional telecommunications and mass media assets. For two recent years, Rogers reported the following:

Assume that the accounts receivable (in millions) were $1,310 at the beginning of the year ended December 31, 2010.
1. Compute the accounts receivable turnover for 2011 and 2010. Round to one decimal place.
2. Compute the days€™ sales in receivables at the end of 2011 and 2010. Round to one decimal place.
3. What conclusions can be drawn from (1) and (2) regarding Rogers€™ efficiency in collecting receivables?

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Year Ended Dec. 31, 2011 $12,428 Dec. 31, 2010 $12,142 Net sales Accounts receivable at end of year 1.574 1,403