Question

Royal Caribbean International, a Norwegian and American cruise line brand has made history due to its success in the cruise line industry. It has 22 ships in its service; it controls a 17% share of the world cruise market. Royal Caribbean Cruises has been increasing its business aggressively. In Europe alone, the company has grown by 38 percent. (Huffington, 2010)

Royal Caribbean’s services lives up to its vision which is:

“To empower and enable our employees to deliver the best vacation experience to our guests, thereby generating superior returns to our stakeholders and enhancing the well being of our communities.”(USA Today, 2002)



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  • CreatedJuly 29, 2013
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