Run an experiment to see if you can replicate the Mason Haire instant coffee experiment (see Branding Brief 9-2). Do the same attributions still hold? If not, can you replace coffee with one brand combination from another product category that would produce pronounced differences?
Answer to relevant QuestionsWhat do you think of Naomi Klein’s positions as espoused in No Logos? How would you respond to her propositions? Do you agree or disagree about her beliefs on the growth of corporate power? Think about the products you own. Assess their product design. Critique their "after-marketing" efforts. Are you aware of all of the products' capabilities? Identify a product for which you feel you are not fully ...Choose a product. Conduct a branded and unbranded experiment. What do you learn about the equity of the brands in that product class? Contrast the branding strategies and brand portfolios of market leaders in two different industries. For example, contrast the approach by Anheuser Busch and its Budweiser brand with that of Kellogg’s in the ready-to eat ...Contrast Coca-Cola’s and McDonald’s global branding strategies. How are they similar and how are they different? Why are they so well-respected?
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