Rushmore Drive.com was touted as the first black search engine, but it shut down only a year after its launch. The idea of a site that would look specifically for black-oriented content and data had been the subject of debate in the blogosphere. Some critics felt the site was racist and separatist. On the other hand, an African American marketing executive commented, “An African-American search engine not only helps other African Americans find Black-owned business websites, but it cans also aid corporations looking for minority companies to hire.” What do you think – should companies develop techniques to allow distinct cultures to access different parts of the Web?
Answer to relevant QuestionsDescribe the progressive learning model and discuss why this phenomenon is important when marketing to subcultures. This chapter describes members of Gen Y as much more traditional and team oriented than their older brothers and sisters. Do you agree? Who are acculturation agents? Give two examples. What is a current example of parody display? Wireless devices have quickly become an indispensable part of many consumers’ lifestyles. How do you view this rapid transition to a situation where many of us are lost without our “Crack Berrys” or iPhones? What ...
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