Answer to relevant QuestionsBriefly explain the behavioural stages a consumer passes through prior to making the decision to buy a particular product. What is the difference between a key benefit statement and a support claims statement? What is your assessment of each of the above strategies in terms of potential impact on the target market? Justify your position. What role does CPM play in media selection? How is it calculated? What is the difference between direct marketing and direct response advertising?
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