Sales of quilt covers at Bud Banis's department store in Carbondale over the past year are shown
Question:
Sales of quilt covers at Bud Banis's department store in Carbondale over the past year are shown below. Management prepared a forecast using a combination of exponential smoothing and its collective judgment for the 4 months ( March, April, May, and June):
a) Compute MAD and MAPE for management's technique.
b) Do management's results outperform (i.e., have smaller MAD and MAPE than) a naive forecast?
c) Which forecast do you recommend, based on lower forecast error?
Transcribed Image Text:
MONTH UNIT SALES MANAGEMENTS FORECAST uly August 100 93 Septeber96 110 October lanuary February Match April May lune Nvember 124 December 119 92 83 101 96 89 108 120 114 110 108
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a Actual Forecast Error Error March 101 120 19 100 ...View the full answer
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