Samsung, the large Korean manufacturer of electronics, has just developed a new 80-inch plasma TV. The TV

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Samsung, the large Korean manufacturer of electronics, has just developed a new 80-inch plasma TV. The TV is expected to retail in the range of $50,000. Normally, Samsung sells its TVs and other electronics in Big Box retailers such as Best Buy. In this case, Samsung is thinking of choosing a different means to retail the product.

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What retail store or stores, or what method would you suggest Samsung should use in selling its new TV?

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Cost management a strategic approach

ISBN: 978-0073526942

5th edition

Authors: Edward J. Blocher, David E. Stout, Gary Cokins

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