SAS and SPSS offer statistical analysis products widely used by marketing professionals. Visit each company's Web site

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SAS and SPSS offer statistical analysis products widely used by marketing professionals. Visit each company's Web site (www.sas.com and www.spss.com) and learn more about their products, including actual customer experiences. Prepare a brief report on what you learned.

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Contemporary Marketing

ISBN: 978-0324582031

14th Edition

Authors: Louis E Boone, David L Kurtz

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