Search Internet job sites. Try to gather 3 to 5 want ads that are for marketing research positions of some type. Comment on the salary ranges and expected qualifications listed in these ads.
Answer to relevant QuestionsComment on the following statements: a. Marketing managers are paid to take chances with decisions. Marketing researchers are paid to reduce the risk of making those decisions. b. A marketing strategy can be no better than ...Under what circumstances might it be unethical to use consumer postings on a brand community Facebook site as data in qualitative research? Where could a researcher working for the U.S. Marine Corps (http://www.marines.com/home) find information that would identify the most productive areas of the U.S. in which to recruit? What would you recommend? List at least three factors that increase nonresponse through break-offs. How might the target population differ for a researcher doing separate projects for two retailing companies—one for A&F and one for Nordstrom?
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