Sears Holdings Corporation and JCPenney are two giants of the retail industry. Both offer full lines of moderately priced merchandise. Annual sales for Sears total $53 billion. JCPenney is smaller, with $20 billion in revenues. Compare the two companies as a potential investment based on the followingratios:

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Ratio S ICPenney earrs P/E Gross profit margin Profit margin Current ratio Debt-to-equity Return on equity Return on assets Dividend yield Earnings per share 15.0 28.6 2.8 1.5 1.4 12.0 5.2 0.0 10.9 39.3 5.7 1.9 2.0 27.8 9.3 1.4 S5.20 $9.17