Secondary data consist of information that already exists somewhere, having been collected for another purpose. One of

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Secondary data consist of information that already exists somewhere, having been collected for another purpose. One of the main sources of secondary data is the U.S. Census. Take a look at the 2010 Census (www.census.gov/2010census/). Find data that is relevant to your home state and/or community. How reliable or accurate do you believe that information to be?
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Principles of Marketing

ISBN: 978-0134492513

17th edition

Authors: Philip Kotler, Gary Armstrong

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