Select a well-known company or brand and use a search engine to find Web pages that include

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Select a well-known company or brand and use a search engine to find Web pages that include its name. Review the content of blogs and online reviews, and examine the lessons that the company should learn from this feedback. Discuss the impact of Internet-based information on traditional ideas about confidentiality and privacy.
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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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