Select two brands that compete directly against one another. Assess the creative strategies and creative executions used by each brand. Since both brands are trying to reach and influence the same target market using advertising, which brand has more impact on consumers? Which style of advertising is more effective? Justify your position.
Answer to relevant QuestionsWhat is your assessment of each of the above strategies in terms of potential impact on the target market? Justify your position. What is the difference among the following market coverage strategies: national coverage, regional coverage, and key market coverage? What media are best suited for each strategy? Should the budget determine the media plan or should the media plan determine the budget? Briefly explain and establish an opinion on this issue. Identify and briefly explain the various direct response television alternatives. Will direct response communications play a more significant role in the marketing communications mix in the future? Through secondary research, identify those factors that will encourage or discourage the use of direct ...
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