Question

Select two pairs from the above list. For each pair of companies, answer the following questions:
a. How do the companies’ market segments differ?
b. How do their competitive pressures differ?
c. How do their competitive strategies differ?
d. How is the “feel” of the content of their Websites different?
e. How is the “feel” of the user interface of their Websites different?
f. How could either company change its Website to better accomplish its competitive strategy?
g. Would the change you recommended in step ‘f’ necessitate a change in one or more of the companies’ value chains? Explain.


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  • CreatedSeptember 15, 2015
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