Selected territories in a companys eastern and western regions were rated for sales potential based on the
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Selected territories in a company’s eastern and western regions were rated for sales potential based on the company’s evaluation system. A sales manager wishes to conduct a t-test of means to determine whether there is a difference between the two regions. Conduct this test, preferably using a statistical software package.
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Essentials of Marketing Research
ISBN: 978-1305263475
6th edition
Authors: Barry J. Babin, William G. Zikmund
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