Selected territories in a company’s eastern and western regions were rated for sales potential based on the company’s evaluation system. A sales manager wishes to conduct a t-test of means to determine whether there is a difference between the two regions. Conduct this test, preferably using a statistical software package.
Answer to relevant QuestionsAre t-tests or Z-tests used more often in marketing research? Why? What is the difference between a basic marketing research paper and an applied market research report? Give three examples of computerized databases that are available through your college or university library. Of the four basic categories of qualitative research, which do you think is most appropriate for a qualitative approach designed to better define a marketing situation prior to conducting confirmatory research? Design a short telephone survey interview form that measures what types of programs residents of Peoria would like to see available through DIRECTV.
Post your question