Selecting the proper performance criteria for use in tracking results is a key part of a strategic

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Selecting the proper performance criteria for use in tracking results is a key part of a strategic evaluation program. Suggest performance criteria for use by a fast-food retail chain to monitor strategic marketing performance.

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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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Question Posted: Jul 30, 2015 03:07 AM

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Selecting the proper performance criteria for use in tracking results is a key part of a strategic

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One of the best measures of performance would be average daily sales compared to ...View the full answer

Strategic Marketing

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