Sephora is working out the details of a new loyalty program and they have asked you to

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Sephora is working out the details of a new loyalty program and they have asked you to give your input and advice. What do you tell them? How should they integrate this new program with the retailing mix they have already adopted?

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Marketing

ISBN: 978-1111821647

12th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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Question Posted: Dec 17, 2015 06:51 AM

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Sephora is working out the details of a new loyalty program and they have asked you to

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