Services marketing is a current business buzzword. It is a branch of marketing that focuses on services.

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Services marketing is a current business buzzword. It is a branch of marketing that focuses on services. Why would it be different from the marketing of goods?

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Managerial Economics Markets and the Firm

ISBN: 978-0618988624

2nd edition

Authors: William Boyes

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Question Posted: Sep 27, 2014 06:14 AM

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Services marketing is a current business buzzword. It is a branch of marketing that focuses on services.

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Firms must communicate value added to consumers This ...View the full answer

Managerial Economics Markets and the Firm

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