Should a marketing manager or a business refuse to produce an “energy-gobbling” appliance that some consumers are demanding? Should a firm install an expensive safety device that will increase costs but that customers don’t want? Are the same principles involved in both these questions? Explain.
Answer to relevant QuestionsDefine the marketing concept in your own words, and then suggest how acceptance of this concept might affect the organization and operation of your college. Refer to Exhibit 1-1, and give an example of a purchase you made recently that involved separation of information and separation in time between you and the producer. Briefly explain how these separations were overcome. In ...In your own words, explain what customer equity means and why it is important. Discuss how one or more of the trends or changes shown in Exhibit 18-5 are affecting marketing strategy planning for a specific firm that serves the market where you live. Why does adoption of the marketing concept encourage a firm to operate more efficiently? Be specific about the impact of the marketing concept on the various departments of a firm.
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