Should bloggers post whether or not an advertiser pays them? Does it make any difference whether bloggers are being paid to post reviews to “neutral” product websites and blogs?
Answer to relevant QuestionsConsider the concept of integrated marketing communications (IMC). Select any company you like and do some investigating about their use of IMC in developing and executing their promotional strategies. Look for evidence ...Doritos used a guerrilla marketing campaign in which product images were projected on the sides of buildings while inviting viewers to text message their flavor preference. How do such tactics fit within an overall ...Sales Manager – Should a sales manager hire the most qualified candidate for a sales position or apply different criteria such as gender or ethnicity? 1. What are the benefits of a sales career? 2. How can GPI Procurement Services sales representatives add value for customers? 1. What central changes are contributing to the growth of Yum! Brands in global markets? 2. Give some examples of ways that you believe Yum! Brands will have to adapt its offerings to appeal to global customers in different ...
Post your question