Should companies install e-business software suites or “best of breed” e-business software components? Why?
Answer to relevant QuestionsErik Walters of DirecTV notes that a mobile CRM platform is part of the effort in search of the “360-degree view of the customer.” What does he mean by that? Go online and research this concept, other companies that are ...The case compares short-term tactical needs with long-term strategic investments. How do you make the case, in an economic downturn, for the continued need to invest in technology? Break into small groups and brainstorm some ...On the Internet, small businesses have become big business, and a really big business, Microsoft, wants a piece of the action. The company’s Small Business Center (www.microsoft.com/smallbusiness) is one of many sites ...If personalizing a customer’s Web site experience is a key success factor, then electronic profiling processes to track visitor Web site behavior are necessary. Do you agree or disagree with this statement? Explain your ...Assume you will start an Internet-based business similar to one of those mentioned in this case or another one of your choice. Would you be a first, second, or later mover in the market you select? How would you ...
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