Should Creative Advertising meet the clients expectations (i.e., create the promotional spot) or risk losing account? Explain

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Should Creative Advertising meet the client’s expectations (i.e., create the promotional spot) or risk losing account? Explain your reasoning.

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Marketing

ISBN: 978-1111821647

12th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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Question Posted: Dec 17, 2015 06:52 AM

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Should Creative Advertising meet the clients expectations (i.e., create the promotional spot) or risk losing account? Explain

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