Should every company become a customer-focused business? Why or why not?
Answer to relevant QuestionsWhy would systems that enhance a company’s relationships with customers have such a high rate of failure?How can the problem of overenthusiastic demand forecasts in supply chain planning be avoided?Should companies scrap their existing ERP implementations and start from scratch again, or should they keep trying to make their existing investments pay off? What are the advantages and disadvantages of each approach? Break ...1. What are the business benefits of CRM implementations for organizations such as Berlin Packaging and Churchill Downs? What other uses of CRM would you recommend to the latter? Provide several alternatives.2. Do you agree ...If personalizing a customer’s Web site experience is a key success factor, then electronic profiling processes to track visitor Web site behavior are necessary. Do you agree or disagree with this statement? Explain your ...
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