Question

Should large retailers offer banking services? Small community banks may be concerned about their future if more retailers enter the world of banking.
Suppose that a market research company conducted a national survey for one retailer that is considering offering banking services to its customers. The respondents were asked to indicate the provider (bank, retail store, other) that they most likely would use for certain banking services (assuming that rate is not a factor). Is there a relationship between these two variables?


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  • CreatedJuly 07, 2015
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