Should marketing managers or business managers in general, refrain from producing profitable products that some target customers want but that may not be in their long-run best interest? Should firms be expected to produce “good” but less profitable products? What if such products break even? What if they are unprofitable but the company makes other profitable products—so on balance it still makes some profit? What criteria are you using for each of your answers?
Answer to relevant QuestionsDefine the marketing concept in your own words, and then explain why the notion of profit is usually included in this definition. Distinguish between the micro and macro views of marketing. Then explain how they are interrelated, if they are. Distinguish between strategy decisions and operational decisions, illustrating for a local retailer. Should a marketing manager or a business refuse to produce an “energy-gobbling” appliance that some consumers are demanding? Should a firm install an expensive safety device that will increase costs but that customers ...Discuss the conflict of interests among production, finance, accounting, and marketing executives. How does this conflict affect the operation of an individual firm? The economic system? Why does this conflict exist?
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