Should you use “Method” or “Methodology” to describe how the research was conducted? Why?
Answer to relevant QuestionsDistinguish among MIS (marketing information system), marketing research, and DSS (decision support system). What are the steps in the marketing research process? How is a company’s philosophy toward marketing research reflected in its use of marketing research? Distinguish among results, conclusions, and recommendations. Go online and search for examples of marketing research reports. Or, visit your library and ask the reference librarian if any marketing research reports that have been placed in the library. Chances are good that you will ...
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