Siemens worked with the custom motorcycle manufacturer Orange County Chopper to build the Smart Chopper-the first electric

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Siemens worked with the custom motorcycle manufacturer Orange County Chopper to build the Smart Chopper-the first electric motorcycle. Visit www.usa.siemens.com/smartchopper to learn about the specifications and details of this new form of Chopper. How is Siemens using this innovation to improve its relationships with its business customers? What other outcomes might this services provider expect from its efforts?
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Marketing

ISBN: 978-1259446290

5th edition

Authors: Dhruv Grewal, Michael Levy

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