Since great advertising and teamwork go together, test your teamwork skills with this gravity-defying teambuilding activity. Divide

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Since great advertising and teamwork go together, test your teamwork skills with this gravity-defying teambuilding activity. Divide students into teams of eight and provide each team with a light wooden dowel rod approximately six to eight feet in length. Each team's objective is to lower the long dowel rod to the ground while the rod rests atop members' outstretched index fingers. To begin, team members should stand and form two lines facing each other, extending index fingers outward as if pointing to the opposite member. Next, have a facilitator lay the long dowel rod on top of the group's outstretched index fingers. The team must try to lower the rod slowly to the ground-no easy task.
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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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